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The distance can be enormous for those beginning a fitness journey between where they are and how they want to see themselves. They might consider athletes a class all to themselves — something for marathoners, Cross Fitters or professionally paid athletes. This mentality is a covert hindrance to any development. One of the most potent tools a coach can use is coaching around a client's athletic mindset. Suddenly, when an individual ceases to be “someone who works out” and becomes “an athlete,” everything shifts—habits, dedication, belief, and consistency.My clients’ Athletic Mindset i...